website marketing and promotion
success on the internet is translated by visibility, most important is search engine prescence, top ten search results, figure out who your target market is and decide on specific promotion terms that your market may search for on the internet this can be done organically with great website design or you can also buy terms that are important to your business with Pay Per Click campaigns. Initially the cost may seem expensive, but results can be staggering and much more effective than any other media.
Example: Rifle Creek Stone started a PPC campaign for their website coloradoriverrock.com in the fall of 2005, with a budget of $100 a month. Last summer the campaign was cancelled because Rifle Creek Stone had sold all of the rock they could produce for four years.
