
There is constant discussion currently about the future of the internet and what will be a good website down the road.
Derek Powazek is under the belief that SEO people are the biggest bunch of " snakeoil salesman" or "carpetbaggers" of the new economy. He Believes Search Engine Optimization is common sense, use the rules of building a correct site. Build it with proper linking, sitemap and proper metatags that your site will be well received. His philosophy is build something good, and then tell people about it again and again.
This parallels my thought of what will be a good website in the future. Build it properly and put in content. If you want to make sure your site performs against the competitiors down the road. The solution is easy, make it the biggest and most comprehensive site on the subject at hand, whatever your site is about whether it is about Jackson VIllage Lodging or about Front Range Bail Bonds. Make your site the ultimate resource and google will always accommodate your organic search ranking. The gauge for your site and how well you are doing is always your competitors, make sure you are doing better than they are. Content management Systems are a good way to do this easily. Create a blog and forum on your subject and you can work on this in your spare time.
What seems to be the best thing you can do for your website now is to get as many reviews on your websites' Google Local Business Listing. Where you appear directly correlates with how many reviews you have. It seems people like the little maps to search with better than any new function. Take the time to enter and edit negative review here. Take the bad ones off. Here is a page that will tell you how to enter and edit a review on your Google Local Business Listing reviews. If you feel that your local business listing has not been claimed, ask me to go in and claim it now. You will not be able to get reviews until this is done.
How to find good website optimization. An easy way to build content!